Gen Z spends an average of four hours on apps each days (excluding games), and 98% of them own a smartphone. They make heavy use of social networks to create connections, consume multimedia, play games, and share content. They expect frictionless, fast interactions 62% will not use an app or website that is hard to navigate, and 60% will not use an app or website that is too slow to load.
Twenty-five percent spend more than five hours on their mobile phones every day. Three-quarters tend to spend their free time online, primarily texting and chatting. Nearly all (95%) American teenagers ages 13 to 17 report using TikTok, with 16% saying they use it almost constantly. The social networks with the most monthly Gen Z users are Snapchat (42.0 million), TikTok (37.3 million), and Instagram (33.3 million). They are the first true generation of digital natives, growing up in the age of smartphones and constant connectivity.
This generation’s age bracket includes anyone born between 1997-2012 the oldest among them are now entering adulthood. It’s no surprise they navigate online platforms like it’s second nature. Gen Z have been exposed to technology their whole lives.
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